Baltimore Natural Food Expo 2011 Whittingtons visited the Baltimore Natural Food Expo. While in the USA the sales team took the opportunity to visit the Baltimore show. In Texas the team provided training in marketing and sales to our USA associates and took the opportunity to see our holiday display into " Fresh " in Tyler Tx. The holiday products available in the USA The International and USA sales Team
Mundaring Truffle Festival 2011
This was the first time that Whittingtons participated in this magnificent show. Our Show case products was Truffle in Organic Salt and Truffles in Flake Salt Crystals, also a one off Truffle Butter tubs, specially developed for the Truffle Festival. The sales and marketing team concluded that it will be an annual event and thus it has been added to our show calendar. The show is a two day event and at the end of the first day we had sold out of all the truffle butter, while the truffle salts required a trip to our factory to stock up for the next day. The team at the Truffle festivall.
Perth 2011 Whittingtons had a strong presence at Perth Fine Food Show. Many of our customers tasted and purchased our new range of products. Sampling was a great introduction to new palates for our range of North African Spices.
May 2011 The International sales team exhibited at HOFEX 2011. After returning to Perth the team leader declared: " The show has been very successful, with many new distributors interested in Whittingtons 100% Natural products". Negotiation have started in earnest with a target date set to be concluded by mid July.
April 2011 Whittingtons
participated
in
" NTUC Fair Price Finest" Australian week in Singapore. Two
team members, flew to Singapore to do cooking demonstrations in
all Fair Price Finest stores. Explaining
how
to
use 100 % natural Whittingtons spices and different cooking
methods, went well with local shoppers.
Our
International
team
One
of
our
racks in Singapore
Ad in The Straits Times April 14 2011
10th March 2011
"Fresh", Texas new concept store
by Brookshires opened for business on the 10th of March 2011
Whittingtons was privileged to be chosen as an Australian partner
supplier.
A unique concept and a very big store are what differentiates " Fresh "
from all others stores.
The store is beautiful, with all modern and latest concepts, on
entrance one is greeted by a concierge.
Your senses are treated to a feast as you walk in.
Fresh
fruits, fresh produce, the smells of mangos to carrots,
mushrooms (about 20 different types) to fresh herbs makes the first
steps in this store a very pleasant experience.
Whittingtons product range are available in different aisles.
Our black label spices, such as our Australian
made North African range
can be found in the spice aisle, the black labels
100% natural mustards are in the condiments aisle,
the spicy cranberries are next to all cranberries.
Whittingtons carried out hands on training for all our Texas based staff
The store has its own " Freshologists" a dedicated team to advise the
clientele
on recipes, location, how to use products and even open products so the
client can taste it. Once the store opened,
the cooking demonstration began and many local shoppers tasted and
bought
Whittingtons products.
Demonstrations will continue on a schedule selected in consultation
with our local staff and the local store managers.
If you are in Texas be sure to taste our !00% natural products from
truffles in organic salt, to double strength vanilla extract.
To go to Fresh website click here "Fresh"
Cooking
up
a
storm
Our 100%
Natural Western Australian Spices Our 100% Natural Mustards
2011 San Francisco Show Whittingtons International Sales
Team has returned from San Francisco The show was very
successful, Whittingtons was sharing the booth with KI
Access.
KI Access is based in Texas and distributes Whittingtons product in USA. Whittingtons brands are now
available for sale in the USA on line athttp://www.amazon.com/
select "Grocery & Gourmet Food" and type "Whittingtons" in the
search bar. Also soon the products will
be available in supermarkets chain throughout Texas. The team had meetings also in Los
Angeles, Palm Springs and San Diego. Talks with brokers in LA
established new relationships for marketing Whittingtons brands
in the USA.
International Sales Team Member Sue in San Francisco Moscone
Centre
For the 2011 Fancy Food Show.
Products on display at the 2011 Fancy Food Show.
New Delhi Show December 2nd 2010
Whittingtons
International
Sales
Team
has returned from New Delhi trade show.
The
show
generated
lots
of interest, from international hotel chains to
restaurants and gourmet super markets.
Negotiation have began with food importer / distributors.
The
Honourable
Minister
for
Food Processing Sri Subodh Kant Sahai visited
the Whittingtons booth,
which was part of The Western Australia Government.
Above:
The
Western
Australian
Trade Booth with Whittingtons Products Display
Above:
Meeting
The
Minister
Above:
Meeting The Minister
The
Minister
examining
the
Whittingtons range of Herbs and Spices from
Western Australia
Melbourne
September
2010
Our
presence in Melbourne was part of the " Fresh from The West Pavilion " The
show consolidated our presence in the Eastern States and we had the
opportunity to meet new customers and
introduce our range of products to many stores.
Our Singapore and Indonesian distributor were on hand to help with
overseas enquires, received at the show
for Whittingtons product range.
A new range of products was also successfully introduced at the show,
including Harissa, Ras El Hanout, Chermoula,
Char Masala and Australian Flake Salt, all in a clear glass jar part of
our Gourmet Black Label range.
Perth
Fine Food and Wine Show July 2010
Whittingtons
had
a
great
time at the Perth show, we met many of our clients and
friends and
shared few drinks together. We
were busy cooking samples for the show foodies.
On the second day of the show we broke our
previous record of 900 samples.
Between the hours of 11:00 am and 3:00 pm one thousand of show
goers tasted our mustards, The most
frequent question we were asked was " Why we cannot find
Whittingtons products in the " big two store chains " (name withheld) Our
answer is: You will find our products in IGA, IGA Express, Supa IGA,
Progressive IGA, Farmer Jack's, The Herdsman, and
all Fine Independent stores.
FHA April 2010 Singapore
The show was the springboard for the
launch of our New Food Service Range into Asia. Our stand at Singapore Food Hotel
Asia was continuously busy, at one stage we had 5 staff, 3 local sales team and 2 from our
international sales team. Our products, been all natural,
generated an enormous interest from hotels and restaurants, both in Singapore and as far as
Hong Kong.
Many companies are interested in distributing our natural products to
The Philippines, Malaysia, Hong Kong, Korea and Brunei, negotiations
are on the way to establish distribution networks in
the above countries.
The show stopper was the free tasting of all our Mustards and Spicy
Cranberries. Favourable comments of the chefs
and the show crowd about the delicious taste of our products, was very gratifying for our hard
working staff.
"Japan mission was very
successful, already generating sales."
This was the statement from the team leader on return from Japan.
Orders have been placed for Whittingtons natural products. The
first order has been
shipped to Japan in record time, thanks to our staff in the
manufacturing branch.
On return from Japan we stopped to visit our Singapore office.
Singapore Update
In March NTUC Fair Price Finest Supermarkets extended the number of
outlets stocking
Whittingtons brands and the number of products stocked.
In a visit to the Bukit Timah Plaza and Thompson Road and Marine
Parade stores it became obvious
that sales of mustards, essences and herbs and spices were performing
well.
In one of the stores Whittingtons Mustard is the market leader in the
category.
During April, these major NTUC stores will be featuring WA produce
again during a Western Australia promotion.
Terry Redman, the WA Minister of Agriculture & Food will be
visiting the stores and
Whittingtons will run cooking demonstrations during this period.
Indonesian Update
Whittingtons will be entering the Indonesian market with both retail
and food service packs.
PT Alamboga Internusa with their head office in Bali and regional
offices in Jakarta and Surubaya
has been appointed the Whittingtons Distributor for Indonesia.
The focus will be on supplying western style food ingredients and food
products through 400 up-market supermarkets
catering to the middle classes and supplying food service ingredients
to western style restaurants
that abound in Bali and the 5 star hotels in Jakarta.
During extensive discussions with many potential distributors and input
from the WA government
office in Jakarta and Austrade, a decision was finally made to appoint
Alamboga Internusa.
As in Singapore, Whittingtons will market pristine natural products
from Australia at sensible premium mass market prices.
This will take advantage of increases in per capita income and the
desire by consumers to have access
to world class quality at a sensible price.
Foodex Japan 2010
Whittingtons will be attending
Foodex Japan, we will be displaying a range of our natural products, from the
traditional herbal remedies to our best selling Spicy Cranberries. The shows starts on the 2nd of
March and finishes on the 5th of March. Our stand is located in Hall 3 the
stand number is 3E03-08
please come and meet all of our international sales team. We will be cooking an Australian
menu, with a varieties of Whittingtons natural products with new recipes to enjoy our
gourmet range.
February 17th 2010
Whittingtons At Launch of 'Buy
West Eat Best'
Whittingtons buys most of the
ingredients for its fine mustards from local farmers in Western
Australia. As a supporter of Australian grown
ingredients we were asked to attend the launch of the Buy West Eat Best campaign by the
Hon. Terry Redman, Minister of Agriculture and Food. All our mustard seeds come from
the Wheatbelt with farmers growing yellow and black mustard seeds. Our mustards are preserved with
fine wine from the Mount Barker region and apple cider vinegar from
Donnybrook. It makes sense to buy local from
an Australian company supporting Australian farmers; especially as all
the products are natural. Where possible Whittingtons Herbs
& Spices are grown and harvested by local Australian farmers. At the launch of Western
Australia's initiative to buy local we highlighted our Coriander,
Fenugreek, Mustard Seed and extensive range
of natural salts. These include Garlic Salt, Celery
Salt, Onion Salt, Vegetable Salt, Chicken Salt, Lake Salt, Table Salt
and Sea Salt. Apart from sea salt this range of
salts is all based on ancient salt harvested at Lake Deborah in Western
Australia.
Watch Whittintons TV Commercial
currently been shown on GWN network The video was shot on location in
Donnybrook, a thriving town south east of Perth Western Australia.
