Subject:

Singapore FHA 2010

Whittingtons marketing team reports back from Foodex Japan, Singapore and Indonesia.

We will be attending Foodex Japan 2010

Buy West Eat Best

Whittingtons TV ads

Whittingtons products are now available on the east coast via Metcash

Singapore sales going well. (Oct 2009)

Another shipment leaves Whittingtons destined to North America Oct 2009

New York Fancy food Show.

Whittingtons attends Hofex 2009 for the first time.




FHA April 2010 Singapore

The show was the springboard for the launch of our New Food Service Range into Asia.
Our stand at Singapore Food Hotel Asia was continuously busy, at one stage we had 5 staff,
3 local sales team and 2 from our international sales team.
Our products, been all natural, generated an enormous interest from hotels and restaurants,
both in Singapore and as far as Hong Kong.
Many companies are interested in distributing our natural products to
The Philippines, Malaysia, Hong Kong, Korea and Brunei, negotiations are on the way to
establish distribution networks in the above countries.
The show stopper was the free tasting of all our Mustards and Spicy Cranberries.
Favourable comments of the chefs and the show crowd about the delicious taste of our products,
was very gratifying for our hard working staff.

 








"Japan mission was very successful, already generating sales."
This was the statement from the team leader on return from Japan.
Orders have been placed for Whittingtons  natural products. The first order has been
shipped to Japan in record time, thanks to our staff in the manufacturing branch.

On return from Japan we stopped to visit our Singapore office.

Singaporeans Update

In March NTUC Fair Price Finest Supermarkets extended the number of outlets stocking
Whittingtons brands and the number of products stocked.
In a visit to the Bukit Timah Plaza and Thompson Road  and Marine Parade stores it became obvious
that sales of mustards, essences and herbs and spices were performing well. 
In one of the stores Whittingtons Mustard is the market leader in the category.

During April, these major NTUC stores will be featuring WA produce again during a Western Australia promotion.
Terry Redman, the WA Minister of Agriculture & Food will be visiting the stores and
Whittingtons will run cooking demonstrations during this period.

Indonesian Update

Whittingtons will be entering the Indonesian market with both retail and food service packs.
PT Alamboga Internusa with their head office in Bali and regional offices in Jakarta and Surubaya
has been appointed the Whittingtons Distributor for Indonesia.
The focus will be on supplying western style food ingredients and food products through 400 up-market supermarkets
catering to the middle classes and supplying food service ingredients to western style restaurants
that abound in Bali and the 5 star hotels in Jakarta.
During extensive discussions with many potential distributors and input from the WA government
office in Jakarta and Austrade, a decision was finally made to appoint Alamboga Internusa.
As in Singapore, Whittingtons will market pristine natural products from Australia at sensible premium mass market prices.
This will take advantage of increases in per capita income and the desire by consumers to have access
to world class quality at a sensible price.

 









Foodex Japan 2010
 
Whittingtons will be attending Foodex Japan,  we will be displaying a range
of our natural products, from the traditional herbal remedies to our best selling Spicy Cranberries.
The shows starts on the 2nd of March and finishes on the 5th of March.
Our stand is located in Hall 3 the stand number is 3E03-08 please come and meet all of our international sales team.
We will be cooking an Australian menu, with a varieties of Whittingtons natural products
with new recipes to enjoy our gourmet range.

February 17th 2010

Whittingtons At Launch of 'Buy West Eat Best'

Whittingtons buys most of the ingredients for its fine mustards from local farmers in Western Australia. 
As a supporter of Australian grown ingredients we were asked to attend the launch of the
Buy West Eat Best campaign by the Hon. Terry Redman, Minister of Agriculture and Food.
All our mustard seeds come from the Wheatbelt with farmers growing yellow and black mustard seeds.
Our mustards are preserved with fine wine from the Mount Barker region and apple cider vinegar from Donnybrook.
It makes sense to buy local from an Australian company supporting Australian farmers; especially as all the products are natural.
Where possible Whittingtons Herbs & Spices are grown and harvested by local Australian farmers.
At the launch of Western Australia's initiative to buy local we highlighted our Coriander, Fenugreek,
Mustard Seed and extensive range of natural salts.
These include Garlic Salt, Celery Salt, Onion Salt, Vegetable Salt, Chicken Salt, Lake Salt, Table Salt and Sea Salt.
Apart from sea salt this range of salts is all based on ancient salt harvested at Lake Deborah in Western Australia.




Watch Whittintons TV Commercial currently been shown on GWN network
The video was shot on location in Donnybrook, a thriving town south east of
Perth Western Australia.





East Coast

A range of Whittingtons products are now available in all states and territories via
Metcash. The products can easily be ordered via stores computer terminals, or faxed.
The products, all natural of course, range from herbs and spices both Gourmet, such as
Black label Caribbean Seasoning (Rub) and premium spices such as Mace Blade all in
glass jars. Our range of  natural essences are also available, Vanilla Extract Double Folds
(2 times the strength of normal vanilla), Rum Essence, Orange and Lemon Essence.
A range of condiments like Spicy Cranberries, Truffle Salt and our full range of natural
Mustards like the Beer Mustard (preserved in Beer), the Red Wine Mustard (preserved in red wine)
and the Bush Mustard (preserved in apple cider ).
Ask you local independent store for the products you would like to purchase. 

 

The third shipment this year has left Whittingtons for North America.
A tremendous effort from all our staff at Whittingtons made it possible to send another shipment of Mustards,
Herbs & Spices and Essences ahead of schedule to our customers in North America. Also our USA Business  Development Manager
featured in the October edition of Forbes Magazine.


September 2009

Whittingtons has had a strong presence at the Sydney Fine Food Show.
The Victorian Business Development Manager and the International Sales team were all present
at the Whittingtons stand in Sydney. Many new contacts and new export opportunity have been initiated
to overseas country such as Papua New Guinea, Malaysia, Singapore and others.
We met some of our customers who have been happy with Whittingtons service since the early 80's
and we all enjoyed a drink together. We also developed new Australian business both in the West and the East.



August 2009



 Perth food show was deemed to be a success for Whittingtons. In the first day we sold out of
our new Spicy Cranberries. The Truffle Salt went extremely well with the show foodies, the culmination
of R & D by Whittingtons and the Manjmup Truffle Company resulted in an affordable and
tasty gourmet new product. The lucky hampers winners enjoyed a range of Whittingtons Products.

July 27, 2009

Whittingtons again will be participating at the 2009 Good Food & Wine Show!
Come see us at Stand No: G22E & E22

A range of sample size foods will be available for tasting our products.
Whittingtons eleven flavours of Gourmet Mustards will be available for tasting.
Please visit the stand and taste the Mustards, register your favourite to win a beautiful Whittingtons hamper.
Displayed at the show will be Whittingtons full range of Gourmet Herbs & Spices and their
100% Natural Essences, Rum, Lemon, Orange, and Vanilla & Vanilla Extract 2 Fold.

New Products!
Two amazing pre-launch products will be available for tastings throughout the show!
Whittingtons Gourmet Spicy Cranberries - a delicious accompaniment to
Christmas Lunch or Dinner with Turkey/Chicken/Leg Ham and all year round for prime roasts.
Also makes a wonderful addition to a cheese platter.

Whittingtons Gourmet Truffle Salt - A collaboration of Two Western Australian companies,
Whittingtons Australia Pty Ltd & Manjimup Truffles Company. Truffle is an opulent, luxurious rare type of edible mushroom.
Truffles grow underground among the roots of oak trees where they form a symbiotic relationship with their environment. 
Truffle being a rare commodity hence their extremely high price should not missed while at the show.
Recommend you take the opportunity to taste our Truffle Salt at the show.                        
 

June 12, 2009

Whittingtons will be attending the New York Fancy Food Show, at the end of June 2009,
This will give us the opportunity to visit some of our USA and Canadian clients and finalising new contracts for
exports of our Natural Essences and Mustards to the USA.

May 20, 2009

This year Whittingtons will be planting, via our contract farmers, an extra 100 tons
of mustard seeds, to satisfy the demand from many of our customers, for Western Australian grown mustard seeds.

May 14, 2009

Whittingtons has just returned from Hofex food show in Hong Kong,
which covers most of Asia. Food critic Jules Baras has the following to say 
about Whittingtons products:

    mustards produced by Whittingtons of Perth, Western Australia. I was 

                                     http://julesbarrass.wordpress.com/ and scroll down to Hofex.

Updated by SEB April 2010. Copyright Whittingtons 2004, 2005, 2006, 2007, 2008, 2009, 2010